Alphatron Marine saw the light of day in September 1991. Over the past thirty years, the innovative company in the field of maritime electronics has grown into a global player with 450 employees and head offices in Rotterdam, Tokyo, Singapore and Houston. Inland shipping has always had a special place within Alphatron Marine.
“The inland shipping customer is a completely different customer than the seagoing customer,” says Peter van Veen, General Manager Inland Shipping at Alphatron Marine and a child of inland shipping skippers. “In inland shipping you often deal directly with the owner on board. When you do it right, it goes around quickly. But also if you don't do it right, because everyone knows each other and talks to each other. The bottom line is: don't sell nonsense. Do what you agree, make it happen.”
First color radar
In the 29 years that Peter van Veen has been working at Alphatron Marine, he has experienced a lot when it comes to innovations. “For example, I remember well that in 1998 we introduced the river radar JMA-608 that was made at JRC in Japan. It was the first color radar for inland shipping! Most nautical radars at that time already had a color screen, but with the high demands placed on river radars, it had not been possible to find suitable picture tubes until that time," he recalls. “Our introduction of the JMA-608 was an instant hit. We received praising reviews, but the 'Course on Color' advertising campaign was also a hit!”
Alpha Bridge Inland
“And how about the AlphaBridge Inland, introduced in 2018?” Peter tells with pride about a much more recent innovation. “With this bridge, the control panels can be electronically shifted to a lower level if the wheelhouse has to be lowered due to the low bridges on European waters. In just 15 seconds, the panels are down, so the captain never loses full control.”
Over the years, Alphatron Marine has proven to be a leading supplier for inland shipping in the Netherlands and beyond. According to Peter van Veen, this success is not only due to the successive innovations: “There is something that precedes this. Listening to the customer has been Alphatron Marine's creed for three decades. After all, every ship is different, and so are the owners, operators and shipyards. Ultimately, it is about personal contact. After all, if you have a request or a problem, you need to know who to turn to; have confidence that it will be taken care of. That is where the challenge lies.”
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Meet us at Sea Asia 2017
11 April 2017 - Alphatron Marine, together with JRC, are pleased to invite you to Sea Asia exhibition in Singapore where we showcase the very latest navigation and communication platform and solutions, in our very own and unique way. On show, we present two state-of-the-art bridge solutions that can help make life and work on the bridge easier and more comfortable, while at the same time reducing the chance of errors.Read more
OpenBridge consortium by JRC/Alphatron Marine
30 March 2021 - Last month the Dutch R&D department of JRC/Alphatron Marine completed and commissioned the first AlphaMINDS mooring application for use on an inland vessel. The unique AlphaMINDS, MINDS stands for: Multifunctional Information Navigation Display System. Within MINDS there will be numerous applications offered with respect to the above, making use of the in-house developed LYNX software application.Read more
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