MIRAI, our future

The word MIRAI means future in Japanese, but it is also a word composed of the most important core value of our company. MIRAI is about Maritime Ownership, Innovation, Reliability, Autonomous, and Integration. It's about understanding our customers and partners and the responsibilities that entail, and how we work to achieve this every day. Read more about each part of our MIRAI vision below.

Maritime ownership

With over 100 years of experience and responsibility in the shipping industry – contributing to the safe navigation of more than 10,000 ships – we can say JRC | Alphatron Marine has quite a history. Therefore, it is important that we understand the hearts and responsibilities of seafarers and superintendents and support them professionally.


The vitality of JRC | Alphatron Marine is technology and market innovation. We have to maximize skillful methods from the customer’s perspective. Innovation is not just a product, but all service and support we provide are solutions for our customers. Our goal is to have our customers evaluate the value of the solution and that they need us as the best business partner there is.”


When it is about reliability, it is not only about our product itself. We want to be a reliable business partner that our customers can trust anytime, anywhere. In practice this means a non-stop service, traceability and zero claims, and selective partners for service, system integration and seamless support with suppliers.


The future means autonomous navigation, or realistically said; “manned automation”. By this we mean smart decision support in order to promote the maximum automation of navigation equipment. We have to keep in mind that people will still be operating the vessels and pursue the ease for user-friendly interface and redundancy. In the coming years, JRC | Alphatron Marine will be inspired by a concept of smart ship navigation under the slogan of “Human Touch in Technology”.


And the last letter of MIRAI is the I of Integration, as systems become more sophisticated and complicated. Integration through open innovation and collaboration with external partners will diligently expand our navigation systems expertise. These are the values on which we will create for the future.

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